Avon sees rise in demand for essential products
AVON Philippines’ intimate apparel and essential products sales are growing as demand for the company’s make-up and fragrance products remains low during the pandemic.
“Very interesting and somehow [surprising] at a certain moment: it’s intimate apparel, which is actually a category that was growing for us, particularly in quarter four last year,” Avon Philippines General Manager Razvan Diratian told ANC on Wednesday.
Avon Philippines’ sales was in line with a total market decline, he said, but noted that the company retained the largest market share in make-up, lotions, intimate apparel, and fragrances.
Mr. Diratian added that the company continues to recruit more sales representatives, many of whom work through digital means.
“More and more people at this moment, they are joining our network because making a direct selling business with Avon is quite easy,” he said.
“What we are noticing is the number of recruits, actually, it’s increasing campaign by campaign I would say double digits versus [the] previous year. And even some of the months were significantly better than the numbers before [the] pandemic.”
Avon in October last year said that personal care and home products continued to see demand during the lockdown. The company also has no plans to increase local manufacturing. — Jenina P. Ibanez